Helping Small Businesses find the Right Cloud Based Software for Success

Christophe Primault

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Top Stories by Christophe Primault

Your customers can process information faster every day, which makes them inherently more demanding. In fact, as B2B tech guru Ken Rutsgy says, probably, “Your customers know more about your solution than your sales guys.” The B2B Software as a Service (SaaS) customer has evolved over the last five years. No longer are they questioning whether SaaS is safe. Customer expectations are raised well beyond that discussion. “Ten years ago you might have accepted a SaaS product that’s hard to use just to save money. Now they want their apps to look like Amazon, Google and LinkedIn,” said Joel York, founder of Chaotic Flow for SaaS business strategy. Traditionally, only big enterprises had the internal resources to research and purchase business software. Now almost all B2B companies can afford one or more cloud-based tools, which makes the demand side of the SaaS industry ... (more)

On-Boarding Must Be First in the Age of the Consumer By @CPrimault | @CloudExpo [#Cloud]

In the previous article "Welcome to the Age of the Consumer: No Opinion Matters More," we spoke about how we have entered a time (from which there is probably no return) when it doesn't matter whether the customer is always right or not--this is the voice that will drown out the rest. As a Software as a Service (SaaS) provider, you are competing with more noise and competition than ever. Your target audience is more likely to listen to a review from an untrained user than the pundits of the SaaS industry or even your sales reps. Now we go into how to take advantage of those esse... (more)

SaaS Productivity Raises National GDP By @CPrimault | @CloudExpo [#Cloud]

SaaS Productivity Raises National GDP, One Small Business at a Time Xero small business accounting software believes SaaS (software as a service) and especially mobile accounting software can empower small business in a way that can influence whole countries' gross domestic products (GDP). Xero's U.S. President Jamie Sutherland explains how this is true. The kiwi company was founded in 2006. In 2012, Sutherland - a former Sage employee was tasked with starting the U.S operation, which now has 150 employees in San Francisco, New York, Los Angeles and Denver. Sutherland decided to m... (more)

SaaS is the Small Business Super Hero By @CPrimault | @CloudExpo [#Cloud]

As much as we think the Apples and Walmarts of the world are running our lives, it’s much more likely that small businesses are running the world. Or at least in the United States. According to the U.S. Census Bureau, 99.9 percent of U.S. business has less than 500 employees, 98 percent with less than 20 employees. One third of all GetApp SaaS marketplace users are from companies with 11 to 35 employees, while 24 percent of users have companies with between two and ten employees. There’s no doubt. The space for SaaS innovation and disruption is small business. Since CRM (custom... (more)

.@GetApp Releases First Quarterly Ranking | @CloudExpo [#Cloud]

GetApp, the largest cloud-based business apps marketplace, has released its Q1 ranking of the top 25 CRM (Customer Relationship Management) apps. Topping the list is Pipeliner. Unique to GetApp, the ranking was determined using objective data collected from GetApp and other third-party sources. The factors used to calculate an app's ranking include User Reviews, Integrations, Mobile Platforms, Media Presence, and Security. The ranking will be updated every quarter to reflect new data. The goal of the ranking is to provide valuable data to businesses looking to make a first asse... (more)